rayah

/ (ˈrɑːjə, ˈraɪə) /

noun

(formerly) A woman who is a true friend: raia

As lovers of self-expression through clothing, we have always had a soft spot for South Asian fashion. The idea for Rayah came through a combination of years of lamenting on the lack of accessible yet stylish ethnic wear in America and as an earnest passion project. Rayah is meant to encapsulate what it means to be a modern South Asian woman who is unafraid to embrace her roots proudly. It is meant for the woman who strives to wear easy-to-style quality pieces that can be passed down for generations. 

Zaynah & Naba